5 Reasons Why Creativity Matters For Entrepreneurship

OlufisayoFebruary 12, 201801,682 views

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Are you one of those people who aspire to take charge of their career and ambitions while initiating a new venture? Living by your own self-made terms is what makes you satisfied; not willing to get rule by others. That is what every entrepreneur seeks. The strength of an entrepreneur lies in their ability to think proactively and unconventionally.

The truth is nobody said being an entrepreneur is a simple one-way process rather it is a challenging career path that you or anyone can excel at by instilling in yourself an intense covet of passion, zealousness and a vigorous determination to question things that are yet to be explored. However, the core essence of entrepreneurship lies in the immense power of Creativity. “A Great idea typically receives violent opposition from mediocre minds”; a renowned saying by Einstein that sheds light on the significance of creative entrepreneurship and why it is considered as a challenging path.

It is not surprising to say that, still many organizations are giving precedence to intelligence over creativity. They are mainly stuck with their own traditional style of working where bosses dominate the subordinates and requiring them to work on set guidelines with no variances and are afraid to take risks. Companies often not realize that with great risk they can have great opportunities that lead them to remarkable success. They fail to realize the competence of a creative person. A creative individual can bring new and unconventional ideas to the company that eventually results in higher productivity and help company to flourish in a fast-paced economic world. The key is to assure that you are properly deploying your creative and entrepreneurship skills together. This article elucidates you why creativity must be embraced in entrepreneur’s work life.

1. Competitive Edge Over Competitors

The spirit of entrepreneurship lies in its ability to create and explore originative ideas. When an entrepreneur is competent enough to generate new ideas that are unique and efficient, it ultimately allows you to foster innovation and outshine in a competitive market place. If you survey the top most established brands, there is a chance that you will find uniformity in their marketing and branding strategies, as they are more likely to follow ideas that were successful in past years. For that reason, you need to seize the opportunity and fill the path with creativity. Trying something new may include risks that you might reluctant to encounter but at the same time, it allows you to have a creative edge over your competitors by initiating a new step that is not being taken earlier. One more thing that can edge you out from the competition is the knowledge of creative design like brand design. Most of the entrepreneurs ignore this factor and that leaves behind the gap that you can fill. Knowing at least the basics can help you out in fueling your branding campaign.

2. Exploring New Opportunities

There is a famous quote by Reid Hoffman that describes entrepreneur as “Someone who jumps off a cliff and builds a plane on the way down”. Being an entrepreneur, you will find many setbacks in the road to new ideas implementation as people are more inclined towards trying the same methodologies that had positive results in past. In entrepreneurship, it is vital to explore new ideas and practices that customers find unique and attractive. Change is mandatory to streamline your working operations and get the most out of it. It starts with tactfully analyzing the market and trends that are currently prevailing and cover the gaps that you find during the inception point. You must involve yourself in the process of rigorous research, as this is where you discover golden chances and make the most of it.

3. Positive Mindset

Creative entrepreneurs possesses a can do attitude. They do not panic when things get difficult. Instead, they embrace those difficulties with an optimistic approach due to which they are able to find unique solutions to the problems. You can easily differentiate a normal person and an entrepreneur by just looking at how they tackle situations. With a positive mindset, you can find solutions to any hindrance that comes your way. A creative entrepreneur exhibits an inquisitive attitude with eagerness to take your business to top-tier of its industry. You cannot prosper in your business until you get rid of a negative mindset. That is how important it is; without a positive mindset, you cannot excel in the initiative you take. Therefore, for entrepreneurs it is highly crucial to acknowledge the significance of positivity because an optimistic person can deal easily with any challenging situation.

4. Encourage Participation

Creative entrepreneurs when appreciated tend to have a higher rate of productivity and excellence as they are the ones who step ahead to implement innovative ideas by deploying a smart approach. They are the ones who break away the traditional concepts by offering idiosyncratic goods and services while looking at the current needs of customers. They are always in an active search of analyzing what is missing and in what ways they can cater those need in the most unique way that entice customers at the first glance.

5. Fostering Innovation

Creative entrepreneurs are highly encouraged to push their boundaries and think out of the box, they are not dependent on others to turn their ideas into a viable business. They implement innovation in the manufacturing process by contemplating over new processes and techniques that can result in higher demand with low production cost. There are companies who have been using the same past methods to launch a new product or service without taking the advantage of evolving technology, which has cost them huge expenses. In Contrast, there are creative entrepreneurs who have uniquely taken advantage of emerging technologies that have made ideas less costly and more enchanting hence resulting in great revenue.

If you have a creative mindset and willing to acquire knowledge of how you can leverage your creativity and entrepreneurship skills for your career advancement and business innovation then this article is for you. I hope it can help you derive inspiration to move forward with your idea and make it a remarkable identity. Creative entrepreneurs have a strong determination to take risks and all possible initiatives to drive their ideas into a noteworthy existence.

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