Best Foot Forward – 5 Ways to Enhance Your Business Image

OlufisayoDecember 5, 20180852 views

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Having a positive image is everything in business, and if you make a less than favorable first impression with potential clients, you don’t get a second chance to earn their respect!

What’s more, you could even find yourself in a predicament where word of mouth becomes your arch nemesis. Don’t give customers the opportunity to think poorly of you. Instead, put your best foot forward with these tips on how to enhance your business image:

Location Counts for Everything

Inviting your clients over to an untidy home office when you work from your house won’t do you any favors. If you can’t afford a professional office space yet, look into serviced and virtual offices. They offer meeting room hire and professional facilities, ideal for making a fantastic first impression. Sweetening the deal further is the knowledge that you get one bill at the end of the working month to cover all expenses, as opposed to several.

Make Your Website Stand Out

If you have managed to establish yourself ever so slightly in the marketplace, you may find people beginning to look out for you online. If they search your business name, however, what are they going to see? A standout website or nothing at all? To enhance your image, you are going to need a killer website that helps to reaffirm your place as a quality business. What’s more, having a site provides another income stream – drawing in customers who may otherwise not know you exist.

Jump on Trends

If you want to enhance your business image to make people stand up and take notice, then be ready to jump on trends as they occur. You could even be a trendsetter if you’re quick enough off the mark. For example, corporations and individuals are trying to be more environmentally-friendly. You too can jump on this bandwagon by including recycling bins in your workplace, reducing your printing and paper use, or even making radical changes such as going plastic-free. It can prove to be a lucrative decision.

Treat Your Staff Well

Every business owner wants the general public to see their company in a positive light. Unfortunately, people tend only to remember either the good things or very bad. If you want to raise public perception, make sure you always go the extra mile for your team. Not only does it increase staff retention, but it will make sure that when anyone talks about your business, they do so with positivity. Don’t be afraid to offer your workers bonuses, treat them to shared lunches, and offer generous incentives. You will be amazed at how this benefits your business image.

Be Public with Values

Many corporations discuss their values, goals, and missions in rarely-visited tabs on their websites. While many of them talk about being “advocates of animal rights”, they very rarely stand up and prove it. To be a business with the best public image, you need to back up your supposed values with action. If you believe in animal rights, be a regular supporter, fighter, and donor for local shelters. If you’re proud of your stance on anti-racism, then make sure you put yourself front and center of significant movements. Actions speak louder than words.

You can’t rely on paid advertising to help the general public form an opinion about you. Instead, you need to be proactive in your business presence and actions. Focus on enhancing your company image with these methods above and, before long, customers will see the real value in doing business with you.

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