How to Identify the Right Influencer for Your Next Marketing Campaign

Digital marketing techniques have increased attention-drawing opportunities for all types of organizations. The introduction of influencer marketing is another example of how online audiences now help to shape advertising campaigns.

Blockchain influencers are no longer a possible avenue for crypto companies to consider. The social media heavyweights are now a necessity for anyone that hopes to compete in the blockchain industry.

Why Influencers Matter

Blockchain influencers are people that speak to massive crowds through their posts, videos and photographs. Influencers do not sell products or become the “face” of a company in the way that celebrities do for advertising campaigns. Influencers only mention or use the products or services that meet their image and live up to their reputation.

The people that draw crowds to their pages are those that build a fanbase around their talents or their lifestyle. The followers of these celebrities want to mimic the lifestyle they are shown in social media posts. The products they use or mention (but do not usually outright advertise) often sell because the fanbase trusts their opinions.

Marketing experts from every industry have taken notice of the potential boost from influencers. A group that tracks marketing trends reported in a 2017 study that Google searches increased by 325 percent for the term “influencer marketing” in just one year.

Who to Consider

Businesses will not find success by contacting every major influencer and asking for their support. The best results come from using the right celebrity. The influencer must have a large audience of people that would use or want the product. It is necessary to find those that specifically understand and appreciate the cryptocurrency niche when seeking blockchain influencers.

Companies like Block Influence have many other techniques to help them sort through the massive number of influencers online today. One of the most important guidelines is the engagement of the influencer with their audience. How often do they offer updated content? How attentive are they to the wants and interests of their audience?

What to Avoid

An influencer must have the ability to change with trends or cause the trends to change if they want to stay relevant. Do not give in to the temptation to contact everyone with any connection to your desirable demographic group. The followers of many influencers listen to advice and try shared products because they want to feel unique. Many of the fans would avoid products during obvious sales campaigns that were shared on every platform through multiple influencers.

The right choice is one that has been active online long enough to gauge their judgment and their earlier marketing efforts. Some obvious examples of poor judgment by a few online celebrities have hurt the brands they promote as much as they tarnish their own reputation. Avoid any influencer that previously promoted shady products or questionable deals. Careful research is a necessary step to guarantee you avoid a costly mistake.

Cryptocurrency and blockchain companies have grown in number and influence, but there is a huge audience that is still unaware of the possibilities the businesses in this industry offer. Blockchain Influencers could be what encourages consumers to see these businesses as mainstream companies with a product or service they must have. It is possible for any company that uses the talents of these online stars to see massive growth.