8 Online Courses to Elevate Your Digital Marketing Skills

The demand for digital marketing professionals is growing steadily. It is crucial to be on top of the news in this sphere as technology and trends are changing rapidly. Online courses are an efficient and comfortable way to acquire new knowledge. The variety of digital marketing educational programs is vast, depending on the specifics, level of knowledge, and price. This list of top options includes free and paid variants.

The free ones are usually useful for beginners, while paid options are more advanced and designed for experienced professionals. One can check this list out and find the most suitable course for their purposes.

Most Required Skills Today

Digital marketing is a quite wide sphere, and it requires several skills to become a highly-valued professional. Here are the essential requirements for today’s specialist:

• Data analysis. Any strategy is based on the previously gathered information. In most cases, young specialists attain this skill in college. For example, writing a document-based question essay requires a student to get the data and provide analysis before outlining conclusions clearly. Those who tried to write dbq essay outline at least once in college usually ended up turning for help to a credible essay writing company to avoid troubles with research writing. Still, such a skill is more than relevant in the marketing world as a marketing strategy is all about operating facts and their appropriate implementation. That’s why it is important not only to generate the report but also to be able to interpret the needed information;
• Content creation and writing, usage of keywords, relevant data, etc. Creating compelling content is also a skill that requires an understanding of trends, demand, and what makes something viral;
• SEO (search engine optimization) understanding. It also includes the knowledge of conversions, traffic attraction, use of social media, etc.;
• CRM skills – management of contacts.

Free Online Courses

Depending on what skills one would like to elevate, there are many courses to choose from. Let’s start with the free ones, as they are available for anyone.

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Google Digital Marketing Course

The first benefit is that Google itself provides it, so there is the most relevant and up-to-date data on SEO parameters. It is suitable for beginners and includes information on all Google marketing tools. The following elements are included:

• Keyword search;
• Landing page SEO;
• All about PPC.

If one wants to know everything about Google and advertisement, it is a great option.

Google Analytics Platform Principles

This one is a particularly good option for data analysis skills elevation. It is quite short, up to 3 hours, and provides information on how to use and interpret Google Analytics. It is fundamental digital data analysis knowledge that is useful for any professional.

What is Social? (by Coursera)

The focus of this course is on marketing and social media. It is designed for beginners and offers a wide range of information. The first material is free; the full package is $426. It is action-based, which is excellent in terms of practice. It includes information on audience attraction, trends, etc. This is an amazing tool to get the hang of social media strategy.

Vital Marketing and How to Create Contagious Content

This course is devoted entirely to the content creation process. It is provided by the University of Pennsylvania and helps to grasp the idea of why some content becomes viral, and other materials do not.

This is an amazing tool to elevate the understanding of what is catchy. It is great for those who are just starting in the sphere.

Pay Per Click University (by WordStream)

As the title suggests, it is all about PPC. The course also covers keyword research, landing page optimizations, PPC to B2B, etc. Some additional modules cover social advertising. There are several webinars available as well.

Advanced Online Courses on Digital Marketing

These courses are paid ones. They are usually longer and more detailed. These options are great for people who already have fundamental knowledge and want to become better.

Simplilearn Digital Marketing Certified Associate

This program dwells on the main aspects of the sphere, such as:

• Search engine optimization;
• Social media management;
• PPC strategies;
• Conversions optimization;
• Data analysis, etc.

There are 53 hours of training and 40 hours of video learning materials. There is also a practical simulation for each topic.

Udemy Complete Digital Marketing Course

The platform offers more than 500 courses related to the marketing sphere. This one is a comprehensive course that covers 12 topics. It teaches one about Google Analytics, email strategies, copywriting, algorithms of YouTube, and Facebook.

Market Motive’s Masters

This is an extended course of more than 250 hours of online content. It includes everything from data analytics to conversion. Google Ads, SEO, content, social media – it covers them all. There is also a virtual simulation to practice the knowledge acquired. If one wants to become a pro in this sphere, there is nothing better than a full educational program.

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Final Words

Whether you are just getting started or want to elevate the skills to a more advanced level, there is a program for you. It depends on the goals one wants to achieve and the level of knowledge required for a specific task.

When it comes to digital marketing, it is always beneficial to learn something new. After all, optimization parameters change rapidly as well as the algorithms of various social media platforms. It is also crucial to follow the trends regarding viral content and traffic attraction. All of that will endorse one’s business and increase financial success.