What Should Be In Your Business Newsletter?

Running a small business means that you’ve always got several plates spinning at once. It’s not always easy to keep on top of everything, which is why many business owners look for simple and straightforward ways to market and advertise their business as well as keeping current customers informed. This is why newsletters are such a popular marketing tool for businesses large or small!

Newsletters are easy to create – click here for free newsletter emails–and super easy to distribute. They’re also incredibly cost-effective and are a great way to keep you in touch with your customers. But with the potential to send out so many newsletters a month, it’s going to be difficult to know what content you should be putting in them.

Well, with this in mind, I’ve gathered some simple, straightforward content ideas of what you should be putting in your business newsletter.

Events

If you’re a business that puts on a lot of events or likes to have lots of chances to meet clients or reach out to prospective clients on a face to face basis then advertising your events via your newsletter is an absolute must. The following are great ideas to add:

• Invitations to join Facebook events
• An opportunity to RSVP to events
• Let them know about upcoming trade shows and subsequent details, such as where to find you, what stall you’ll be on and other information about the venue that they may find useful.

Helpful content

Depending on the kind of business you have, there is a wide range of “helpful” content ideas you could include in your newsletters. If the content in your newsletter is valuable and useful then they’re more likely to open it each week, share with friends and come to you for further advice. Consider the following additions:

• How-to videos/articles
• Infographics
• Advice on product maintenance or how to fix issues themselves
• Invite them to leave reviews and give their opinion

Promoting offers and your business

Ultimately, you want customers to invest in you and buy your products, so a newsletter is a perfect opportunity to promote a sale, a product or something new to your captive audience. Giving your clients a first look at how they can save money or be the first to try a new product is something many find difficult to resist. Try the following:

• Promoting a sale or money off
• Promoting money off something only newsletter readers can get
• A new product launch
• Refer-a-friend promotions
• Promoting perks for customers who have been with you for a certain length of time

Business information

Making your newsletter the one-stop place for information about your business is a good idea. Customers are more likely to open it each week if they believe there is something they need to know in there. Consider the following:

• Mention any updates to the business
• The company history
• Candid shots of your employees at work
• Who won employee of the month
• Answer FAQs and encourage customers to send questions in