Best Places to Advertise Online for SMB and Freelancers

Many people are spending more time on their devices than ever. That has made the internet one of the best places to advertise a business.

But you don’t need to use every outlet available. So where is the best place to advertise online?

Keep reading to find out.

Social Media

One of the best places to advertise your business online is social media. You can use one or multiple social networks, and you can do this organically or with paid ads.

Organic advertising doesn’t cost anything, and you can create a post. You can optimize your post with hashtags, your location, and scheduling to help more people see it.

However, paying for social media ads can help you get your page in front of more people. You can put in the demographics you want to show your ad to, such as age, gender, and interests.

Then, the social platform should show your ad to people in those categories. The people can then click on your page or right to your website.

Radio Stations

While not as modern as social media, radio stations are still a great way to promote your business. It’s one of the best places to advertise services because radio stations rely on ad revenue.

People listen to the radio in the car, at work, and at home. Some radio stations are local, and you can play them on a radio directly.

But many radio stations have websites where you can advertise your business. People can listen on their computers, and they can learn more about your company.

Radio advertising is a more traditional route, but it’s still very effective. If you can advertise on a station whose listeners are in your target audience, you can get a lot of business from it.

Google Search

When you search for something on Google, you get a lot of results. But what you may not notice is that the first result or two are advertisements.

Not all search terms have ads at the top, but that can be a great way to get your business out there. It’s the best place to advertise your website and get new viewers.

But you shouldn’t pay to advertise on any search term. You can advertise on search terms about or relevant to your business.

If you offer social media marketing services, consider placing ads on terms like “social media marketing” or “how to manage social media.”

YouTube

If you want a more visual way to show off your product or service, consider advertising on YouTube. You can create ads as short as five seconds or as long as you like.

Then, you can choose what types of channels and viewers to show your ads. You can talk about your product and show it off.

Consider experimenting with a few different video lengths to see what works. You might find success.

The Best Places to Advertise

When growing a business, you need to advertise, but you shouldn’t do so just anywhere. You have to consider the best places to advertise to reach your target audience.

From social media to radio to YouTube, you have a lot of options. Keep them in mind next time you launch an online ad campaign.

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