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According to the latest data, Google has approximately four million active advertisers. That’s twice as many as Facebook and more than 66 times more than Twitter.
Have you been thinking about starting to advertise on Google? Are you unsure of where to begin or whether this is the right move for you? If so, keep reading.
Explained below are some essential things you ought to know when advertising with Google.
Benefits of Advertising with Google
It’s clear that Google is a popular place for advertisers. Why do so many people flock to it, though? Is there any reason why you would choose to advertise on the Google search network?
In reality, there are lots of reasons. The following are some of the greatest benefits that Google advertising can provide:
Get Noticed Sooner
Think about how many people use Google every day. For the record, it’s about 5.6 billion. With 5.6 billion people using this search engine each day, it’s a lot easier for you to get your business in front of potential customers if you’re making good use of Google’s advertising tools.
Reach More People
In addition to helping you get your business recognized sooner, Google advertising also allows you to reach more people with each advertisement. This isn’t to say that you shouldn’t continue using other platforms like social media advertising. If you combine these avenues with strategic Google advertising, though, you’ll likely see a major increase in the number of people patronizing your business.
Targeting for Increased Relevance
Google advertising doesn’t just help you cast a broad net. It also helps you adjust your ads so that you’re targeting the people who are most likely to pay for your products or services. Once you master advertising with Google, the days of throwing things at the wall and praying they stick will be long gone.
Cost-Effective Options
Some businesses are hesitant when it comes to Google advertising because they worry they can’t afford it. In reality, though, it’s quite cost-effective. In fact, you only have to pay when someone clicks on your ad.
There aren’t any minimum spending rules for Google advertising either. As a result, small businesses with limited budgets can utilize it right alongside bigger businesses.
Use Analytics to Make Informed Decisions
Don’t forget that Google advertising provides you with access to Google Analytics. Google Analytics can give you tons of useful information about your advertising strategy and the types of people who are most interested in what you sell. You can use this data to fine-tune your approach and create ads that are more likely to convert people into paying customers.
How to Advertise with Google
At this point, you’re probably intrigued by the benefits of Google advertising. However, you might also be wondering, “How do I advertise with Google?” Here are some different ways you can use Google advertising to get the most out of it:
Choose the Right Keywords
When it comes to learning how to advertise in Google, one of the first things you need to learn is how to choose the right keywords. Google Adwords makes it easy for you to research different keywords and find out which terms people are using when searching for products or services like yours.
Remember to look beyond the most popular keywords. Focus on negative keywords (which tell Google what your product or service is not) and branded keywords, too, so that you can reach a wider audience and target your ideal customer.
Know Where to Target Your Ads
It’s important to know where to target your ads as well. Do you want your ads to show up on websites that use AdSense ads, or do you want to limit yourself to the search engine alone? Many experts recommending starting with the search engine and then targeting specific websites later.
Check Out Your Competition
Pay attention to your competitors’ Google advertising strategy, too. Do some research to find out what keywords they’re trying to rank for and take note of the way their ads are set up. If you can distinguish your ads from theirs, it’ll be easier for you to stand out and make a name for yourself.
Create High-Quality Landing Pages
The better your landing pages look, and the more relevant the information on them is, the more inclined people will be to follow up and purchase what your business sells.
Make sure the appearance and content of the landing page align with the ad. That way, people will know they’ve come to the right place and won’t click away.
Use Relevant Ad Extensions
There are lots of ad extensions you can use to increase the relevance of your ads and ensure they’re reaching the right people. For example, be sure to utilize things like sitelinks extensions and review extensions. These extensions can increase engagement, build credibility, and provide internet users with access to other links that might be relevant to them.
Make Campaigns Mobile-Friendly
It’s imperative that your Google advertising campaigns are mobile-friendly. The majority of online searches these days take place from a mobile device. If people can’t easily see and click on your ads from their smartphones, you’re going to have a hard time seeing the kind of results you’re hoping for.
Focus on Local Advertising
Don’t forget to take advantage of Google’s local service ads. Local advertising and SEO (including using keywords optimized for local search) are great ways to target people who are in your area and are actively looking for products or services like the ones you provide.
Start Advertising Today
As you can see, there are lots of reasons to start advertising with Google. You also now have a lot more information on the right way to advertise so that your business gets seen and you can enjoy a significant return on your investment.
Keep the tips discussed above in mind and you’ll have no trouble starting your Google advertising journey.
Don’t forget to check out some of the other advertising articles on our site, too. They’ll give you more ideas on how you can promote your business and get it in front of the right internet users.