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Search engine optimization (SEO) is a must for any modern business, especially one that sells products and services online. Without a responsive website, strong online presence, and high organic traffic, you’re missing out on a world of potential customers.
Google and other search engines rank sites based on several factors including the quality of backlinks, page speed, keywords, social media metrics, and more.
If you’re a business owner, you can try to improve your SEO on your own, but it’s likely to be a time-consuming and difficult process, especially if you’re still learning as you go.
SEO ties into your overall marketing strategy, and just as you’d likely hire an advertising agency to design and run your ads, it pays to have experts like this Fresno SEO agency help you boost your rankings. Here are some of the most important benefits you can expect.
Knowledge and Experience
SEO is important and complex enough that it shouldn’t be trusted to anyone who doesn’t know exactly how to use it to benefit your business.
Search engine optimization is a constantly evolving practice, so even if you become familiar with trends that work currently, search engine algorithms can change, or people can start searching in new ways that render the old techniques less effective.
For example, the recent Google BERT update changed the way the search engine uses context to deliver search results. This has major implications for keyword research and how keywords will be used in the future.
Speaking of keywords, the rising popularity of voice search means that many Google searches now use more natural language which needs to be accounted for.
This is just one aspect of SEO that can be changed dramatically any time new technology or algorithm updates enter the picture. Professional SEO consultants save you from having to keep up with any of this.
Website Improvements
An SEO company doesn’t just do off-site work to improve your rankings—they can also help with website development and website design to make your site more appealing and provide a better user experience.
Individual page speed is an important ranking factor, and if your pages are loading slow, an agency can help you trim the fat from your code and whatever else you need to be as efficient as possible.
It’s especially important to be optimized for mobile devices since they make up over 52% of total web traffic. They can also help ensure your graphic design and font choices are easily readable and aesthetically pleasing on all devices.
Brand Awareness
Likely the greatest benefit of working with an SEO firm is that they help you boost your online presence in multiple ways, so users come to trust your brand.
This can be done with social media outreach and advertising, but the internet also offers the advantage of content marketing. This is original material (blog posts, articles, videos, etc.) that you post online in order to showcase your business as an expert in your field.
Your SEO firm could have a team of writers who post content on blogs and other sites trusted in your niche that link back to your own website, thus boosting your authority. With a portfolio of great links, you can rise through the ranks rapidly and gain rapport with your target audience.
Quantifiable Results
Thanks to Google Analytics, you can measure the traffic coming to your website and identify the sources, making it easy to track the progress of any SEO campaign you start.
If you’re trying to attract business in a certain area with a local SEO campaign, you can quickly identify how much traffic you’re getting from that area. You can also track the popularity of individual web pages so you can from ideas on how to improve the others.
You can even determine your rate of conversions compared to visitors. Thanks to constantly updating information, you’ll know exactly how you’re doing at all times.