Why Blogs are the Best Marketing Tools for Businesses

OlufisayoMay 19, 20150668 views

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A business marketing blog can be used to increase sales volume. Many small successful businesses must cut costs and operate with limited marketing budgets. The blogs are inexpensive tools for providing detailed information on a website.

Plumbers and electricians offer specialized services for customers who may want to have more information such as about sink drains or about electrical outlets.

The blogs can be used to present different topics that will attract new visitors to the websites.

Value of Blogs

Blogs can be used to improve the ranking of a business in the search results, which could include more than 9,000 results. If a company website is listed on the first webpage of the search results, then that company will have better exposure on the web and will be more accessible for new customers. The blogs can be used to post information about services such as about painting fences or about building decks. The information could be used as reference material for new customers who are considering home improvements.

Costs

A blog on a business website will not usually add costs to a budget but will require labor hours for writing the blog posts. A website may offer an unlimited number of webpages for the owner. There may additional costs for setting up the webpage for the blog if the owner is not able to design the webpage. After the blog has been added to the website, the owner should be able to add new posts to the blog and to edit the webpage.

Blogs

Small business owners can use blogs to post articles about new shingles, installing gutters or cleaning drain spouts. There is an option that permits the visitors to post a comment about the blog posts. The blog owner may disable that feature and prevent visitors from submitting comments about the topics. A blog is very important because there is usually not enough space on webpages for providing details about products or services. The articles on the blogs have titles, which should be worded to enhance search engine optimization.

Tips about Blogs

Managers should research information about useful blogging tips for business blogs. The topics should promote the products, services and warranties. The articles should include links to other webpages on the business website, which will help visitors to quickly access more information such as about scheduling an appointment for an inspection. Plumbers and electricians can inspect a home and make suggestions about improvements. Homeowners may want to move a clothes washer and dryer to a different room such as from a basement to a pantry that is next to a kitchen. The clothes washer and dryer will be moved to the first floor of the home, which will help the homeowner to avoid walking up and down stairs.

Blog Comments

The blog comments should be approved before being published on the website. This will require more time from the blog owner but will also protect the integrity of the website. The comments should be evaluated with regard to inappropriate phrases. The blog owner can delete any information from the comment before publishing the comment on the website. The option for submitting blog comments can also be disabled.

Contact Forms

There should be a contact form on the webpage for the blog, which will permit visitors to privately submit comments. If the feature for submitting comments about the blog posts has been disabled, then visitors can use the contact form to submit comments that may be helpful for the blog owner. Customers could request that more information be posted about installing a new plumbing system in a home. Customers could also alert the blog owner about erroneous information that had been published on the blog.

Privacy

There are control features for the blog posts and the contact form. The full name and email address of the person who made a comment should not be published on the blog. The blog owner could simply use the initials of that person, which would help to protect the privacy of that person. The contact form also has controls for protecting privacy. The blog owner may not require that an email address must be included with a comment, which will encourage more visitors to submit comments with the contact form.

Marketing Tools

Blogs are marketing tools that can be used to increase traffic to business websites. The topics will attract visitors who want more information about repairs for water damage or about replacing carpets. Links are convenient tools for redirecting visitors from the blogs to the appropriate sections for more information on the business websites. The business marketing blog will increase the ease of navigation for the visitors who can quickly move from the blog to the webpages for products or services. Small successful businesses should concentrate on customer satisfaction.

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