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Contrary to what you may have heard, advertising is not dead.
Sure, maybe a yellow page ad or a print ad in the back of the newspaper won’t get clients through your door like it used to. But you still need to spread the word.
Yes, customer word-of-mouth is still one of the strongest advertising forms, especially for a small business. A little creativity on your end can get that ball rolling!
Having the right advertising strategy can elevate your small business to new heights. Read here to learn our best creative advertising tips.
Top Creative Advertising Techniques
When it comes to advertising, the landscape is not gone; it’s just shifted. In particular, advertising has shifted online, especially social media outlets like Facebook, Instagram, Twitter, TikTok, and the likes.
Social media has become an integral aspect of every form of business imaginable. Just check out these social media statistics:
- 90% of U.S. marketers use Facebook ads.
- 90% of Instagram’s 1 billion monthly active users follow a business.
- Over 70% of Twitter users report that they like discovering something new, making the platform essential for discovering new customers.
If you’re looking for creative ways to advertise, social media should be at the top of your list. From social media video posts to more traditional forms of advertising that have somehow managed to survive, here are the top creative ways a small business can get the word out.
Social Media Video Posts
Not only is social media king, but within social media, there’s one reigning form of advertisement: video content.
By some estimates, social media users will spend an average of 100 minutes a day watching video content. Video ad content is the modern-day TV commercial, only better. Those who watch your ads choose to, which makes their conversion into paying customers all the more likely.
Video content is so important that over 90% of advertisers use it as a critical part of their ad strategy. You should too.
Print
Even certain forms of print advertising are alive and well. A mailer campaign can go a long way toward promoting your local service, especially if there’s a discount involved. And, if you keep your campaign local and targeted, you can execute it without breaking the bank.
And don’t forget the bathroom stall ads! The restrooms allow for the perfect captive audience. Paste information about your business, products, or events on partitions, mirrors, or walls. Therefore, their bathrooms must be in excellent condition; If this is not the case for you, you should now schedule a commercial restroom renovation.
Radio
A radio ad on a local station can help you speak directly to your local customers. They can hear your voice while they’re driving. Some part of their brain will remember you, even if they don’t consciously pay attention to you while they’re maneuvering through traffic.
Radio advertising production is key to effective radio marketing. KillerSpots.com can produce professionally-produced memorable radio content to include in your advertising arsenal.
Do Your Homework
Creative advertising doesn’t have to be rocket science—research free online advertising tips, including Facebook and Instagram tips. Your business will thrive like never before!
If you liked this article, keep up your research by reading more on our website.