Top 5 Mistakes eLearning and Training Companies Should Avoid

OlufisayoNovember 15, 201901,138 views

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When you decide to create an eLearning course, you’re not sure about the response that you’ll get. You’re always jumping into the unknown and hoping for the best results. With time you’ll face multiple challenges and will have to come up with different ideas to tackle them.

If your eLearning content is doing well and your business is growing, you’ll soon feel the need for a Learning Management Software (LMS) that manages your content and gives the users a better experience with high content interaction. You’ll then need to promote your LMS effectively for better results. These challenges are similar to those faced by teachers in the physical classrooms, the difference being that you’ll have to be a little more creative in the digital world to overcome them.

Here we’ll share some of the mistakes to avoid when working with eLearning content and LMS tools.

Inconsistent Marketing – If you’re a small business, you’ll have to wear multiple hats and manage everything by yourself in as little time as possible. You’ll have to manage the students, your LMS tools, vendors, instructors, employees, etc. all on your own. This often means that small companies ignore the marketing part completely. Marketing is something that should go on consistently. Think of it as an investment that’ll benefit you gradually in the long run and build your reputation in the market.

Do not present your content without joining the dots – Learners often get confused and do not absorb lessons effectively if they are not shown the broader picture. You need your content and LMS tool to work effectively to manage your content structurally, bringing ideas together, and joining all the dots of the information. This will give the learners a better understanding of the concepts, facilitating better learning and retention.

Do not let your content dominate – We understand that you wish to share as much knowledge as possible but do not forget that eLearning is not only about the content; it is also about the users. Do not fill a course module with so much information and fail to focus on the need for that content in the real world. Your content is just a way to share knowledge which should focus on the user experience and behavior, making learning fun.
Ignoring marketing automation – Marketing automation or inbound marketing was introduced during the start of the 21st century. You can’t ignore this powerful and useful tool. Ignorance of inbound marketing will lead to slower lead acquisition and fasten your lead velocity.

How marketing automation works –

Feed the details of previous customers in the software.
Design a path to feed different customers. For example, people who purchased a certain training content will receive similar content that adds to their knowledge over the next days, weeks, or months.

Your customers will then interact with that content, increasing their score.

When this score reaches a certain point, you know that the lead is warm and can be easily converted.

Outsourcing – Outsourcing your marketing activities is a good option as specialists will do it. However, there are certain mistakes that you need to avoid while outsourcing such activities.

- Do not hire the neighborhood marketing agency as they do not have the right experience and skillset for desired results.
- Do not go for large organizations as they won’t treat you as a priority customer.

Too much marketing for brand building – Remember that the main focus of your marketing activities is to generate leads. Some businesses think of marketing as a brand-building activity where they spend more than necessary time in coming up with catchy taglines, creating a logo, website designs, email templates, and the like. Don’t fall for this and focus mainly on generating new leads and converting them.

Final Words

Hopefully, these pointers will help you stay away from common mistakes made by training companies and grow your business.

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