As an entrepreneur, your time is already stretched thin — don’t let your email marketing slow you down.

Running a business is no easy task and as an entrepreneur, your time is already stretched thin. From running the everyday operations to developing a marketing strategy and overseeing the customer experience — it can quickly become a 24/7 job.

Luckily, there are ways that you can simplify many of your processes to get some of that time back.

Your email marketing is a great place to start when looking to improve and simplify. It could be as simple as using excel to mail merge contacts, learning more about how your customers engage with your emails or finding ways to automate your current process.

In this article, we’ll look at 4 ways that you can work to simplify your email marketing and get time back in your busy schedule.

Here’s a quick look at what we’ll cover:

• Easily integrate your email marketing with Gmail
• A/B test to improve your production time
• Automate your process where you can
• Use segmentation to your advantage

4 Tips to Simplify Your Email Marketing

Although email is one of the most effective marketing tactics, it can also be very time-consuming. From spending hours creating emails, building them out, and then monitoring responses — it can quickly become overwhelming.

Knowing that as an entrepreneur most of your time is already spoken for, we’ve compiled a few tips to help you simplify your email marketing and save time.

Integrating Gmail with your email marketing is a great option. You can leverage a tool you’re already using and make it work for all your email needs.

1.  Easily Integrate Your Email Marketing With Gmail

By integrating your email marketing with your Gmail account, you can communicate with your customers more effectively. You no longer have to mess around with CSV files and can connect all of your data through Google Sheets.

The best part is, you still get all of the benefits you need such as personalization, analytics, scheduling, and more.

Here are a few ways you can leverage your existing Gmail to simplify your email marketing:

• Mail merge your current excel documents to easily send mass emails
• Leverage Gmail’s search feature to identify users who meet specific criteria or interests
• Set automatic follow-up reminders when recipients don’t respond
• Reply management solutions automatically sort responses to help declutter your inbox

Integrating with Gmail is a great option for any company. But it can be especially appealing for the entrepreneur since it leverages already existing accounts and doesn’t require you to invest in an entirely different email marketing system.

A/B testing is a great way to improve your production and stop wasting time on things that aren’t working. Whether it’s across devices or simply looking to see what types of emails customers engage with most — it will be valuable data.

2.  A/B Test to Improve Your Production Time

So this one might take a little extra time upfront, but the results can help improve and save time when it comes to your email marketing in the future. That is A/B testing your emails to understand what is working and what isn’t with your customers.

Why is this so important to simplify the process of your email marketing? Because if you don’t test what you are sending out, there’s a good chance you’re wasting a lot of time and money.

When it comes to emails, there’s often time spent on copy, design, landing pages, forms, and more. So if you can identify the things that are not resonating with your customers, you can quickly stop them and shift your focus to what is working.

This can also help you gain valuable insight into how to create campaigns that will engage more customers in the future.

By implementing A/B testing, you can expect to see:

• Increased open and click-through rates
• Increased conversions and revenue
• A better understanding of what your customers expect from you

With a little bit of upfront work, you can expect to see higher engagement, increased revenue, and provide your customers with the most relevant information.

Automation can help you save time by scheduling and managing your email marketing efforts. After the initial setup, it can run on its own without manual intervention.

3.  Automate Your Process Where You Can

Marketing automation is a hot topic these days and everyone wants to jump on board. Email is one of the best ways to automate your current process and it can help you simplify your current process and save time.

Automation will help you scale your email efforts and cut down on the time you have to spend creating, sending, and managing your campaigns. Generally, the set-up is fairly easy and you can quickly see the results that automation promises.

Automation can help improve your current email efforts by:

• Automatically personalizing emails
• Improving consistency with templates
• Schedule emails to send
• Easily integrate with other systems

Although you may not be able to automate everything in your current process, it’s a great way to simplify what you can.

Use segmentation to better understand your customers and provide them with a more personalized experience.

4.  Use Segmentation to Your Advantage

Segmenting your subscriber list is an important step in your email marketing process. It can also help simplify your efforts moving forward.

That’s because it will help you quickly identify what customers are interested in and send them more personalized emails. You can then group customers who are alike into segments based on their personal preferences and better market to them.

Among many things, this will result in higher engagement and conversion rates. It will help to simplify your process by already having a clearly defined list of customers who will be interested in your message.

There are a number of ways you can segment your subscribers including:

• Geographic area
• Purchase and browsing history
• Abandoned shopping carts
• Popular interests
• Previous engagement data

The more you know about your customers, the better you can market to them with the right segmentation groups. You don’t have to waste your time sorting through data for each campaign — simply refer back to your already segmented lists.

Stop Wasting Time on Your Email Marketing

Yes, email marketing is a vital step in communicating with your customers but it doesn’t have to take up all of your time.

There are a number of ways to simplify your current email process to keep communicating with your customers via email, in a more effective manner. You’re busy, don’t let email be the thing that slows you down.

If you’re interested in using email marketing services, you may check out this list of the top 5 best email marketing services including each of its pros and cons, and see which works best for your company.