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Tired of watching your favorite YouTube and Instagram stars live the dream? Why not get in on the action yourself? Plenty of new influencers make it big every day in all sorts of industries. Plus, if you’ve ever advocated for cannabis or CBD, you’re already ahead of the game.
Many CBD and THC brands are looking for people to take their copyright goods and help take social media by storm. Whether you’re new to cannabidiol or you’re a lifelong cannabinoid fan, here’s what you need to know.
You need industry knowledge.
Even if you’re new to the world of CBD, you should be able to tell the difference between edibles, tinctures, and oils. You should also know the FDA’s stance on CBD (here’s a hint: the FDA doesn’t like CBD) and know how to tell followers to seek a doctor’s advice instead of your own.
After all, even miracle CBD gummies can’t be used to treat a serious medical condition like seizures or inflammation or help someone who doesn’t want to use prescription medications. Commonly, CBD and THC are considered a supplemental dietary product, even though the hemp plant shows great potential in the medical community.
A CBD brand won’t want you to rep their nutritional products if you can’t speak effectively about the benefits of CBD. You should also have an understanding of what you can and can’t say when talking about CBD in the United States.
For instance, you can’t advertise products that contain THC as an ingredient. THC is regulated on a state-by-state basis and the marijuana plant is still not federally legalized. You wouldn’t want to get your sponsors in trouble with the Food and Drug Administration.
Learn about various CBD products, understand why it’s a good reason to try hemp derived from the cannabis plant, and have a working knowledge of popular flavors. It will help you get spotted by the professionals in charge of choosing influencers.
Choose your location wisely.
For the most part, outside of New York, Los Angeles is the hope of all the top influencers. The same goes for CBD products like CBD oil and hemp oil. Users are always looking for the next big thing and CBD seems to be it for the U.S. Since it doesn’t have the psychoactive effects of other products or the bitter aftertaste, it attracts plenty of users.
CBD is typically vegan, it’s made without pesticides, it’s gluten-free, and it’s the perfect product for Los Angeles natives. If you’re going to make it big, you’re going to need to be where the action is.
Film promotional videos.
If you’re not an adept videographer or filmmaker, you’re going to need some outside help for this. Video production is a major component of being an influencer. Even if you’re representing a quality product with natural ingredients, shoddy motion graphics, and low-res visual effects won’t attract viewers.
Finding a videography company in Los Angeles should be at the top of your list. A production company or creative agency can help you shoot videos that are perfect for your sponsor’s CBD products.
A Los Angeles production company can also help you market your videos so you attract followers who are over 21 years of age. A production company can film testimonials for referral traffic, create a marketing video blueprint, and help you reach out to prospective sellers. Video content is key for an influencer.
Between finding a video production company and informing your buyers about the potential health benefits of CBD, a lot of work goes into becoming a CBD influencer. The CBD market is booming, so if you’re ready to take advantage of it, you should take advantage so you can make the final cut.