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Last year, there were more than 100 million active Instagram users in the United States.
Instagram is one of the most popular social media sites. People have begun checking Instagram accounts before deciding on where to shop, where to eat, and where to attend school.
This means Instagram is a very powerful tool for businesses. This article will teach you how to get noticed on Instagram.
1. Post High-Quality Content
Sure there are plenty of ways to cut corners, but posting quality content is the best way to build a loyal following.
You want to create Instagram posts that are interesting to your target audience. Your Instagram posts should help answer questions people might have about your business.
Invest in a DSLR camera to take stunning images for your account. Every caption should be informative to your customer base.
2. Engage With Your Audience
Instagram works on an algorithm that rewards users who are engaged in the platform.
Start by following accounts of customers who are in your area or who have an interest in your product or service.
To find these people, you’ll need to check geotags and hashtags. A geotag on Instagram ties a picture to the place it was taken.
Check out geotags for businesses that are similar to yours and follow the accounts of people who visited those businesses. Comment and like photos of potential customers in order to draw them to your own account.
3. Label Your Content
You need to make sure people can find you and your business.
Always make sure you put hashtags on your photos so people can find you without typing in your account.
Tailor your hashtags to your business. Effective hashtags should be no more than two words. Keep them short and descriptive.
4. Trade Followers for Discounts
It’s not uncommon for businesses to offer discounts for people who follow them on social media.
This is a good way to build traction at the beginning of your startup.
For instance, if you own an ice cream shop, you can offer a 50 cent discount to anyone who follows you on social media.
5. Get Extra Help
Growing an Instagram empire isn’t easy.
It takes a lot of work and a time investment. If you feel like you don’t have enough time to focus on social media, you can also buy followers for your account.
Having a healthy following could be one of the details that influence new customers to visit your shop.
Now You Know How To Get Noticed on Instagram
Everyone wonders how to get noticed on Instagram. When there are so many accounts out there, how do you set your business apart from the pack?
It comes down to posting quality content, engaging with people in your community, and developing followers. Check out our other articles for more information on growing your business in the digital age.