How to Open an Etsy Store

OlufisayoSeptember 7, 201801,773 views

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Etsy is hands down one of the biggest marketplaces for handmade jewelry, toys, fashion accessories, and home decor.

So, if you have the talent for designing and creating high-quality products under these categories yourself, then you can launch an online store on Etsy and start making some serious money.

Opening a store on Etsy is really simple. All you have to do is follow these steps:

Decide What You Want to Sell

As mentioned earlier, there are a variety of things you can sell on Etsy. However, the following are some of the bestselling product categories on the platform:

Clothing: If you have a knack for embroidery or sewing, then you can sell clothing accessories with personalized names and taglines. In fact, many sellers on Etsy buy plain white t-shirts and decorate them with creative embroidery.
Jewelry: Jewellery is another popular category on Etsy. Since the raw material for jewelry is quite cheap, you can make huge profits by creating unique designs that can justify high prices.
Toys and games: Handcrafted toys and games are always in demand on Etsy. For instance, handmade Duke and Duchess of Sussex dolls sold for $120 on the platform like hotcakes! That said, the key to achieving huge sales is designing a toy that’s unlike any other. That shouldn’t be a problem if you are a creative person and know how to make simple things interesting and amusing to small children.

Pick a Name for Your Store

Picking a good name for your store shouldn’t be difficult. Just make sure that it’s not generic or dull like “LeatherShoppe” or “ToysNGames”. Your store’s name should be unique and distinct so that it can be easily identified on the platform. It will also help if you learn about the common mistakes to avoid when naming your business.

Create a Banner & Logo

When it comes to running a business, presentation is everything. So, it’s important that you create a high-quality banner and logo for your store. Remember, the more professional they look, the stronger the impression you make on your customers.

There are various options for designing banners and logos:

Graphic design firms: Almost every business needs graphic design services for digital advertisements, website content, brochures, logo, and banner, which is why almost every major city has a number of graphic design companies. If you have a high budget, then you can approach one that’s reputed and has enough industry experience. However, most small businesses are usually not comfortable with their prices.
Freelance graphic designers: A freelancer is a cheaper option than a full-time graphic designer from a brick-and-mortar studio. However, this doesn’t mean it’s the perfect solution. Although there are plenty of platforms like Fiverr and DesignCrowd where you can find remote graphic designers with varying skill levels, it can be difficult to identify one that can be trusted with your requirements. A lot of times you end up receiving poor designs or designs that are actually plagiarized.
Logo software: This is easily the most straightforward and transparent solution which is also quite affordable. There are a variety of logo designing programs on the Internet that you can use to create such a memorable logo If you’re on a budget, you can use a free logo maker that uses advanced technologies like automation and artificial intelligence to make your job even easier. Renderforest free logo maker is one of the online tools working based on Artificial Intelligence and Machine Learning that help to create the best design.

Write Your Profile

Writing your store’s profile allows you to tell potential customers what your store’s all about and why they should buy from you. In this, you want to be as detailed as possible but without using any fluff. It’s a good idea to have an interesting opening paragraph that grabs the attention of the reader right away. You can also use keywords for SEO purposes but make sure they are within the context and don’t look forced. If you are new to SEO itself, then you can learn the SEO basics for your online store by researching online.

Note: If you have more than one username on Etsy, you are supposed to list them all in your profile. Also, take note of Etsy’s general store policies as well.

Take High-Quality Product Photos

You can’t start selling on Etsy unless you have high-quality and attractive product images. A basic listing has at least 5 photos for each product. Although you are free to experiment with different angles and techniques, be sure to keep the following things in mind:

Go to a well-lit space when taking the photos and keep the background in mind
Take photos from different angles so that the buyers can make informed purchases
If you want to show the scale of a product, you can take photos alongside a prop. For instance, you can use standard coins for smaller products and a mannequin or an actual human model for larger products.

List Your Store

This is the final step in the process. At this point, you can set up an account and add some listings including product photos and descriptions. You can also select appropriate categories for your products so that the shoppers can find them easily. Other details include shipping information and tags. Once you are done, you can launch the store and start accepting payments through credit cards, PayPal, or Etsy Gift Cards. Good luck!

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