How VR Is Helping Businesses Boost Their Growth

OlufisayoJune 27, 20180744 views

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Technology has developed significantly over the past few years, and many businesses are starting to take advantage of these developments. Increased innovation means that businesses have become more efficient, competitive and productive than ever before.

One of the main technological developments that businesses have been taking advantage of is virtual reality technology (VR). This allows the user to see the world in a different way than they would if they were viewing their surroundings through their own eyes, and this opens up a wealth of opportunities for businesses.

Carry on reading to see how businesses are using this technology to their advantage.

Virtual test-drives

VR provides the opportunity for customers to experience a new product, without being face-to-face in front of it. This is a technique that is already used in the car manufacturing industry to give test-drives or VR simulations of their new car releases. This allows customers to get up close and personal with a product, and even customise it so that they know they’re making the right choice in their purchase.

On the other hand, VR test-drives and simulations are also used to build anticipation for a product prior to it’s launch. This helps to create brand awareness and drive sales once the product is launched.

Human resources and staff training

Whilst training staff is useful and often essential for business growth in the long-run, it can present issues for businesses in the short-term. Organisations have to pay for training courses and transport, as well as compensating for lost working hours, which can be off-putting for small or new businesses with fewer funds and resources available. Fortunately, VR is changing the industry so that organisations may not have to deal with these issues for much longer.

VR helps businesses to provide training remotely by putting staff in ‘real-life’ situations that they have to act upon. This training method is already being put to use in the medical industry whereby paramedics and clinicians are given basic training using a VR system before being put to the test in real-life scenarios.

Whilst this is just one of the situations where VR has been used for training, in reality there are a whole host of opportunities that VR provides for human resources within businesses. Organisations can take advantage of a more skilled workforce, without bearing the costs of traditional training programmes.

The property industry

VR is used in the property industry to give prospective buyers virtual tours of luxury properties and houses. Clients often consider a wide range of properties before settling on the right one for them, and it’s time consuming and expensive to visit all of these properties in person. VR provides the opportunity for potential property buyers to experience different houses, and then decide on which ones are worth visiting in person.

This helps to save time for both the realtor and the property buyer. Instead of spending countless hours and funds visiting a number of properties, the buyer can use a VR headset to enjoy an immersive property viewing experience remotely.

As per the examples above, virtual reality already provides a wealth of opportunities for a range of businesses, however, it’s a significant investment to make. If you’re looking to introduce VR to your business activities, don’t forget to keep your system protected with a VR hard case from the Case Farm. This provides secure storage and protection for your VR system and its accessories so that it’s always ready to go.

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