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‘Can link building benefit my business?’ If this question has ever crossed your mind, you’re in the right place. This article discusses the importance of link building for your business and the best link building strategies you should use in 2022.
Link building is a critical part of your SEO strategy, so there’s no doubt it can make a significant difference in your business. One of your goals as an entrepreneur is that your website is successful. After all, this helps you measure your venture’s success in 2022, considering that everything happens online. Building a renowned website is one of the critical things you need to do for your venture. Generally, a reputable website is enough to help your business thrive without investing all your money in advertising.
But how exactly can you build a successful website? Well, there are several ways to do this, and one of the most practical is link building.
What is link building, and why does it matter so much?
Link building is the practice of enhancing the quality and number of backlinks to your website to boost search engine rankings. Common link building strategies include email outreach, content marketing, broken link building, public relations, etc.
You’ve likely heard that backlinks can benefit your SEO. But why is that so? Why does link building matter so much for your business? Well, it’s because Google uses backlinks to evaluate your web pages’ credibility and authority. If your resource includes links to other authoritative websites, it tells Google that you have a trustworthy website that displays valuable information.
According to Seeders, you should focus more on quality than quantity when using a link building strategy. But what makes a high-quality link? First of all, the authority of the site. High-authority links generate better results on ranking than low-authority links. Thus, you need to ensure the page that links to your website is of high authority. If so, it will help you boost your search rankings.
Relevance is another thing that matters regarding the quality of links. If you want to build valuable links, you must acquire links from authoritative websites that are relevant to your niche and website. Anchor text is also crucial when it comes to backlinks. An anchor text is a word or phrase that links to the high-authority page. It shows Google what the page you linked to is about.
This means you should ensure the anchor text is relevant to the web page’s content. These are just some factors you need to consider when finding high-quality links. Link building is pretty challenging, so if you lack experience, it’s best to hire link building services to ensure the best results for your website.
Proven link building strategies that will help you improve your SEO
Now that we’ve discussed how you can evaluate the quality of a link, let’s discover the best link building strategies you can use in 2022.
Create shareable content
Creating excellent, shareable content is vital to acquiring high-quality backlinks. You need to create link-worthy content if you want publishers, bloggers and other brands to link back to your page. Learning how to create share worthy content is essential, and there are some practical ways you can do it. For instance, creating infographics or other visual assets can significantly increase your chance of obtaining more links.
Case studies and statistics can also help you build backlinks. Additionally, launching useful tools for your industry can naturally help you attract links from several sources.
Leverage guest blogging
Guest blogging is one of the most practical link building strategies that work in 2022. However, its approach has changed throughout time – if you want guest blogging to benefit your SEO, it’s essential to be authentic and strategic. You can’t write a somewhat okay post for an irrelevant website and expect to achieve great results from it. You can do other things to obtain higher search rankings and enhanced organic search.
First and foremost, you need to be selective about the guest posting websites. They should be relevant to your niche and represent a high domain authority. Secondly, you should choose topics relevant to the website’s audience that haven’t been covered already. Also, the piece of content you create should be unique and help readers do something better. The most important thing is to focus on delivering value.
Comment on other blog posts
Commenting on relevant blog posts is another actionable link building strategy. This tactic means including a backlink in the comment you post. One thing to remember is that the comment should look as natural as possible and not forced. While your purpose is to build links, you should focus on building a solid relationship with the post’s author by writing a meaningful comment.
You can show your appreciation to the author, share a resource that adds more value to their post or add a relevant insight related to the topic. Or, you can initiate a discussion by sharing your opinion about a specific point in their post.
Use social media networks to your advantage
Social media networks can also play a role in your link building strategy. Being active on social media can help you increase engagement, attracting more people to your content that they can share with their audience. This further translates into increased visibility, which can help you boost your link profile.
You can use social media networks such as Instagram, Facebook, LinkedIn and Twitter. Being active on these platforms doesn’t only mean posting consistently. It’s also imperative to engage with people who interact with your content and reply to their questions and comments frequently.
Are you ready to improve your SEO?
Now that you’ve learned about link building and what strategies work in 2022, it’s time to take action and drive more search traffic to your website. Link building can indeed be challenging, but once you enrich your knowledge, you can use proven tactics that generate excellent results.
It’s essential to focus on building a successful website, as this is the only way your business can flourish in a digital world. Link building is an efficient way to build your brand quickly and gain customer trust, which is vital when it comes to business success.
Photo by NisonCo PR and SEO on Unsplash