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When growing your business or brand as an entrepreneur, there’s nothing more important than sending great cold emails.
This is the best way to find a network, clients, and potential investors, as it’s incredibly personal and relatively likely to be opened. However, sending a poorly-written cold email can tarnish your reputation within a company or turn someone off from your proposal, so learning the proper practices is essential for business growth.
That’s why we’ve created this list of detailing mail merges, writing, and other best practices so you can keep growing your network and your business.
Personalize Recipient’s Emails With Mail Merge Software
Using a mail merge software allows you to import contact information from spreadsheets to create custom emails for every recipient you’re emailing.
Some details that can be inserted into these personalized emails include their name, email, and address. Gmass, our favorite mail merge service, allows you to get incredibly granular with the details you’d like to include in the recipient’s emails, so you have a lot of freedom when customizing.
Customizing emails is a great way to show a person you care about them specifically and make it seem as though you’re only emailing them. Because you’re not spending as much time creating emails, you’ll be able to focus your efforts on other parts of your business.
Use Accessible, Common Language For All Audiences
When sending cold emails, you never know who you’re talking to until they respond—that’s why it’s essential to use accessible language to cater to people of all different levels of English comprehension.
English may not be your target audience’s first language, so keeping things simple and not using much industry jargon or an advanced lexicon is vital not to turn away possible investors or clients. Keep it professional, but don’t go overboard on difficult language.
Separate Recipients Into Several Personalized Lists
While mail merging software is used to cut down on time you spend sending emails, you should still separate your recipients into different personalized lists to fit the tone of the recipient’s company. You can do this in many ways, but some of the most effective ways are separating based on company size or culture.
For example, emails sent to employees of corporations and start-ups should be different. While you’re sending essentially the same email, small details such as the tone and language you use can make or break a potential client deal.
Redirect Readers With An Engaging Call-to-Action
You should never leave a recipient thinking, “now what?” after reading your email. It’s crucial for conversions that you always have a straightforward journey for them to follow to ensure that they don’t get stuck in your email thread.
To keep them moving forward in your journey, proposing a scheduled call to talk about your business offers or sending them to a website with more information helps the relationship build and grow continuously.
You should never sell cold emailing short—it’s one of the best ways to reach your target audience and grow your business from the ground up with potential investors and clients.
By using a mail merge software, writing with accessible language, and planning a specific business journey, you’ll be set for email marketing success. So, what are you waiting for? Start cold emailing today so your business can thank you tomorrow.