Price is one of the four Ps of marketing. It is of special significance…

A buyer’s set of personal characteristics such as age and life cycle stage, occupation…

Psychological factors include motivation, perception, learning, beliefs, and attitudes. Let’s learn How Psychological Factors Affects Consumer Behaviour

Any successful business owner knows that it’s extremely important to keep your customers interested…

As a businessperson, you have already established your skills as a “people person” and a “problem-solver.” Here are a few tips for marketing to each generation.

The combinations of cultural, social, personal, and psychological factors, which are largely uncontrollable, are known to affect consumer behaviour.