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Latest Posts
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Problem Recognition Extensive research shows that the first stage in the consumer decision-making and path to…
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Understanding Consumer Behaviour According to Belch & Belch (2004), Consumer Behaviour can be defined…
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Meaning of Market A market normally consists of (a) individuals and organizations who (b)…
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You’ve registered for your first trade show. You’ve invited people through various online ticketing software, You’ve…
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In this article, we shall look first at what is a marketing mix and conventional 4P’s of marketing and then at more additional mix elements in service marketing