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The relentless craze for fashion has opened many doors for the manufacturer. The rising demand for branded products has made its way to the Indian market many years ago. The top international brands have their physical stores in big shopping malls and the weekend crowd at those places is really overwhelming.
Digitalization which is relatively new in India has made a drastic change in the fashion world. Following the footsteps of the western world, e-commerce fashion portals are mushrooming day by day and inducing the consumers strategically to buy their products instead of visiting the physical stores. Needless to say, digital fashion portals are doing a great job challenging all renowned offline stores which are now on a mission to establish their foothold in the digital world.
Establishing a shop is an expensive business these days. From finding a place in a mall or getting a stand-alone shop to decorating the place with exquisite items seems to be a mammoth task. On the other hand, setting online store is more like a technical journey. Managing orders and delivery along with maintaining the warehouse is not a mere joke. Equal challenge and pressure are there for marketing the brands.
The benefits of E-business:
- With the emergent of digitalization, the concept of shopping has changed totally. Thankfully, it went in the favor of the buyers. Fashion e-commerce offers lucrative sales on quality products and branded apparels that drag the attention of the customers. In a general store, buying branded attires is mostly out of their budget but the same products are available online at a discounted rate. In addition to that, online portals also pamper their customers with discount coupons. Evidently, the buyers find online shopping affordable.
- Shopping anytime is a delight for the shopaholics and it is the main reason for the rising growth and popularity of the online fashion stores. Buyers have the freedom to shop at their convenience. Now with the use of a smartphone, it has become even simpler to purchase any product while traveling or sitting at home on a rainy day. It has become the latest addiction for this generation.
- The doorstep delivery of the product is also a key reason for the huge popularity of the e-commerce portals. After ordering the product, customers get it within a few days. They also get notified about the delivery time and date in advance. Some sites also offer the same day delivery which is also a reason for selecting online shopping portals.
- Online fashion shopping sites are like a one-stop solution for all. There you will get from ethnic to western to fusion to bridal everything under the same roof. This is again a vital reason for choosing online shopping portals. In addition to that, they also offer accessories like bags, shoes, neck piece, and more which make the shopping more fun.
- Suppose you are an online customer, you have the liberty to check the price of the same brand on their online stores at a glance and finally, you can choose the best one that fits your budget. Hopping multiple stores physically is not a feasible option but checking prices at different online sites is an easy choice.
- In online shopping portal, there’s an option to write reviews and many customers rate the products and write about the pros and cons on the site. So when you are buying it online you have the opportunity to read the review first. Reviews are very influential as well as important in increasing the credibility of the product and the site.
The cons of the online shopping:
Online shopping is definitely a popular choice for the countless buyers but it also has some drawbacks.
- In physical stores, you can give a trial before buying the product and it helps you know the fittings of your dress. This same facility is not applicable for the online shopping. However, size charts are given for each product along with a brief description of the design and material.
- The easy return policy is not applicable for all products. It is also an annoying part of online shopping. So when ordering the product, you need to read the terms and conditions properly. Else, you have to take the risk.
- Delivery timing can also be a hazard for you. You can’t set it according to your timing. Sometimes delivery boy appears early in the morning and sometimes they come late evening when you are not in the home. Even if you give your office address for delivery there’s no guarantee that will give you the product during the office timing.
- Many online buyers also show their concern about the payment method. Customers who are more comfortable paying cash in the stores find online payment a cumbersome task. Though most of the sites are now offering COD and free delivery after purchasing a certain amount.
The relentless craze for fashion has opened many doors for the manufacturer. The rising demand for branded products has made its way to the Indian market many years ago. The top international brands have their physical stores in big shopping malls and the weekend crowd at those places is really overwhelming.
Digitalization which is relatively new in India has made a drastic change in the fashion world. Following the footsteps of the western world, e-commerce fashion portals are mushrooming day by day and inducing the consumers strategically to buy their products instead of visiting the physical stores. Needless to say, digital fashion portals are doing a great job challenging all renowned offline stores which are now on a mission to establish their foothold in the digital world.
Establishing a shop is an expensive business these days. From finding a place in a mall or getting a stand-alone shop to decorating the place with exquisite items seems to be a mammoth task. On the other hand, setting online store is more like a technical journey. Managing orders and delivery along with maintaining the warehouse is not a mere joke. Equal challenge and pressure are there for marketing the brands.
The benefits of E-business:
- With the emergent of digitalization, the concept of shopping has changed totally. Thankfully, it went in the favor of the buyers. Fashion e-commerce offers lucrative sales on quality products and branded apparels that drag the attention of the customers. In a general store, buying branded attires is mostly out of their budget but the same products are available online at a discounted rate. In addition to that, online portals also pamper their customers with discount coupons. Evidently, the buyers find online shopping affordable.
- Shopping anytime is a delight for the shopaholics and it is the main reason for the rising growth and popularity of the online fashion stores. Buyers have the freedom to shop at their convenience. Now with the use of a smartphone, it has become even simpler to purchase any product while traveling or sitting at home on a rainy day. It has become the latest addiction for this generation.
- The doorstep delivery of the product is also a key reason for the huge popularity of the e-commerce portals. After ordering the product, customers get it within a few days. They also get notified about the delivery time and date in advance. Some sites also offer the same day delivery which is also a reason for selecting online shopping portals.
- Online fashion shopping sites are like a one-stop solution for all. There you will get from ethnic to western to fusion to bridal everything under the same roof. This is again a vital reason for choosing online shopping portals. In addition to that, they also offer accessories like bags, shoes, neck piece, and more which make the shopping more fun.
- Suppose you are an online customer, you have the liberty to check the price of the same brand on their online stores at a glance and finally, you can choose the best one that fits your budget. Hopping multiple stores physically is not a feasible option but checking prices at different online sites is an easy choice.
- In online shopping portal, there’s an option to write reviews and many customers rate the products and write about the pros and cons on the site. So when you are buying it online you have the opportunity to read the review first. Reviews are very influential as well as important in increasing the credibility of the product and the site.
The cons of the online shopping:
Online shopping is definitely a popular choice for the countless buyers but it also has some drawbacks.
- In physical stores, you can give a trial before buying the product and it helps you know the fittings of your dress. This same facility is not applicable for the online shopping. However, size charts are given for each product along with a brief description of the design and material.
- The easy return policy is not applicable for all products. It is also an annoying part of online shopping. So when ordering the product, you need to read the terms and conditions properly. Else, you have to take the risk.
- Delivery timing can also be a hazard for you. You can’t set it according to your timing. Sometimes delivery boy appears early in the morning and sometimes they come late evening when you are not in the home. Even if you give your office address for delivery there’s no guarantee that will give you the product during the office timing.
- Many online buyers also show their concern about the payment method. Customers who are more comfortable paying cash in the stores find online payment a cumbersome task. Though most of the sites are now offering COD and free delivery after purchasing a certain amount.
E-business has a direct connection with the country’s economy. Countries like India, Brazil, and China etc. are growing very fast and digitalization is working as a fuel to its growth of Gross Domestic Product (GDP). Following the trend big brands like Puma, US Polo, Luis Philippe, Levis etc. have their strong online existence in the US. Those brands have a tie-up with online fashion stores like Amazon, Fashionbuzzer, Myntra, Flipkart, Jabong, and more. The sales figure of the online stores is no less than the physical stores.
The online fashion sites are more equipped and technically sound to support all the users’ query. Those days are not far behind when most of the big shopping chains will have their strong online existence. Shoppers Stop, Fab India, Nalli, etc. all eminent stores have their online presence and they are now focusing on digital marketing to make their online sites as popular as their stores.
In the coming five years, the total scenario of the e-commerce industry is going to be changed drastically. The main objective is to make the online shopping a need and a more comfortable choice for all users irrespective of age and gender. It will be interesting to see their marketing strategies as well as the competition to remain in the race forever.
Author Name – Nirdesh Singh
Age – 36 Years
Bio – Nirdesh Singh has 10 years of experience in IT sector. He owns a development company Zedex Info Pvt Ltd. Where WPfixs.com is an in-house product of Zedexinfo and they provide wordpress support & services across the world. He loves to write and share about technology, startups and business very often related to his business.
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