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Marketing your brand through promotional item giveaways is a tried and true method of increasing your brand’s visibility. The mixture of affordability, ROI, and creativity that’s blended into this marketing strategy also makes it incredibly fun to engage with. When searching for the perfect promotional item to market your brand, look no further than plastic cups.
There are five particularly fantastic things about promotional plastic cups that makes them perfect for this type of marketing strategy:
1. Spreading Your Brand
When you’re investing in promotional merchandise, you need to go with an item that’s visually appealing, and practically useful. Plastic cups are one of the most popular items that companies use to get their brand out in the public eye. When your customers host a party at their place, the potential of them bringing out the branded plastic cup arises.
If you make your brand look especially appealing on the plastic cup, they are that much more likely to notice it and inquire about your company. In terms of organic advertising efforts, it’s difficult to beat giving out promotional gifts to your customer base. The fact that this method of marketing can often prove incredibly budget-friendly makes it that much more attractive for budget-conscious companies.
2. They’re Convenient and Practical
Giving this gift to your customers is a good idea if you invest in bulk branded, quality plastic cups. Whether you’re at a trade show, or simply giving them out as customers visit your place of business, the joy customers will experience when getting a brand-new, free cup will make them appreciate your company. After all, everyone likes to be reminded that businesses they patronize are not always on the lookout for a chance to take some of their money.
3. Absolutely Free Marketing
The insane amount of free marketing you’ll unlock by giving away branded plastic cups is the key reason you should be using promotional merchandise in your marketing efforts. While the initial investment will cost you some cash, you can get thousands of plastic cups with your brand on them for a budget-friendly price, as long as you buy in bulk.
The promise of free marketing is powerful, and any savvy business owner will jump at the chance to get their brand out into the public consciousness. Marketing can be costly and taxing on your employees, so any time that you can find a way to ease their marketing responsibilities, you should be doing so. If you’re handling this marketing strategy correctly, you’ll get your business noticed quickly.
4. They’re Durable and Easy to Clean
Plastic cups are incredibly durable, as long as you invest in a quality product. Have you ever gone to a friend’s house, and noticed that they have tons of different plastic cups in their cupboard? That’s because many companies give out amazing free promotional cups to their customers.
The practice is especially popular in restaurants and other food-related businesses, but any company that values its customers can take advantage of gifting its customer base with quality, branded plastic cups. Because these cups tend to be highly durable and easy to clean, they are a great way to keep your brand name in their conscious for years to come.
5. Associate Your Brand with Fun
People love to party. When you’re hosting a party, having tons of plastic cups at hand is a godsend. If you do not want to risk your fancy cups breaking, having the ability to hand out drinks in plastic cups is key.
Knowing how to party helps to give your brand a fun image, and this will drastically improve the customer’s opinion of your brand. Everyone loves to have fun, and by gifting your customer with a stylish, durable plastic cup with your brand on it, you’ll be memorably boosting their mood.
Invest in Plastic Cups Today
Plastic cups are versatile, fun, practical, and durable. These elements ensure that the promotional gifts you’re giving out will actually be used by your customers. The more often they use them, the more positive of a brand image you’ll cultivate with your consumer base. Since plastic cups are highly customizable, you’ll have an easy time making sure that you’re representing your brand exactly like you want to.
Photo by Noora AlHammadi on Unsplash