Marketing Crucial Factors Affecting Consumer Behaviour by Olufisayo July 27, 2011 by Olufisayo July 27, 2011 The combinations of cultural, social, personal, and psychological factors, which are largely uncontrollable, are known to affect consumer behaviour. 0 FacebookTwitterPinterestLinkedinWhatsappEmail
Marketing Why Are Consumer Desires Essential to Marketing Research? by Olufisayo July 15, 2011 by Olufisayo July 15, 2011 Understanding Consumer Behaviour According to Belch & Belch (2004), Consumer Behaviour can be defined… 0 FacebookTwitterPinterestLinkedinWhatsappEmail