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Congratulations! You started your first company. Now that you are in business, you need to make your brand visible. The process can often seem overwhelming. Do not worry, we are here to help. Below you will learn where to start online so your product gets noticed quickly. And with our strategy, you will not have to spend a fortune.
1. First You Need a Website
Your customers need to know where to go to find out more information about your business. Therefore, your website needs to be generated immediately. A website is your call-to-action in this digital age. Without a website, your advertising and marketing dollars will go to waste.
Depending on your product or service, typically you can start small with five core pages: Home, About Us, How It Works, Contact Us, and Blog. Make sure your website has interesting content and gets straight to the point about what you have to offer. Also, make sure your website is on-brand, including proper colors, logos, and taglines.
2, Get the Influencers Talking
Nowadays, influencers are used more than ever to get a brand seen. What are influencers? Influencers are people with distinct personalities who are changing the world of online marketing. Most influencers have at least 30,000 online followers on YouTube, Twitter, or Instagram.
Their audience is holding onto every word that they say. Influencers are mailed complimentary samples of your product to speak to their audience about. If they are wearing a certain sweatshirt to their favorite basketball game, their fans want it. And with a unique code, their followers can get it at a special price too.
You will want to find a brand-specific influencer whose audience is interested in what they sell, otherwise, your marketing dollars will not be well spent. The higher the influencer’s following, the higher their cost, so do your research wisely.
3. Discussion, Discussion, Discussion
Share your blogs, photos, videos, and opinions on relevant social media sites. Sites include Twitter, Facebook, Instagram, Reddit, Pinterest, Quora, and Tumblr to start. Content cannot go viral if it is not seen. Do your research to discover other platforms that relate to your brand. The more targeted your audience, the better.
4. Enticing and Relevant Blogs
Search engines love websites that are interactive and constantly updated. For the most part, your website will remain static except for your blogs. Blogs should be posted once or twice a week with fun content that is both relevant to your industry and relevant to current trending topics.
Most websites also allow you to schedule posts so you can write ten blogs in a day or two, and then schedule them as two months’ worth of regular content. Google will love it.
Your blog is the heart of your website where you can show personality and passion, so do not hold back! Blogs should be 400-600 words. Use interesting photos and videos to keep the reader’s attention.
5. Paid Online Advertising
Now that you have your website and blog, there is room for one more thing: landing pages. Landing pages are advertisement specific pages added to your website.
For example, if your website is about makeup, an advertisement will be created about blue eye shadow. Now, instead of directing your customer to the home page where they will have to dig for blue eye shadow, we will create one landing page about blue eye shadow where they are one click away from purchasing it. This makes everyone’s life easier.
Search engine marketing (SEM) is an affordable, low-risk way to target Google users already searching for your product. With analytics, you will also be able to view real-time results and change your budget instantly.
Follow these five steps and your new brand is on its way to becoming a known brand. Remember, you don’t have to break the bank to make your product or service known. Targeted content and targeted people are the answer to quick online success. Fight through the clutter into the fingertips of people who need you. Happy online marketing!